Guerrilla Initiative promotion

Daimler AG – Mercedes-Benz CharterWay, Germany

Fotos: Mercedes-Benz

  • Unexpected visit by promotion teams in pyjamas and sleeping masks at the IAA Commercial Vehicles 2016
  • Promotion of the new ARA – Anti-Rude Awakening – campaign
  • Remarkable media echo
  • Concept and performance
Guerrilla Initiative promotion